Déjà-Vu

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Déjà-Vu is a subsidiary brand of the German distiller Schwarze & Schlichte, under whose name various own-brand aperitifs are to be established as alternatives to the most well-known products from Italy and France. With its gold and royal blue logo reminiscent of a seal, the brand’s visual identity has been created to be adaptable for future varieties of aperitif while still showing the products to be all part of the same umbrella brand. Images and graphics reflect exotic elements and thus underscore the company slogan “The essence of faraway countries”.

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