For the Clariant Integrated Report 2019, the theme of progress was the guiding principle for the concept. In a complex world in which much is known but little is certain, true progress requires orientation. Based on this consideration, the design concept is inspired by the visual and symbolic world of a radar. Thus, a radar-like look was implemented into the layout using a distinctive neon colour and the radar cross, as well as influencing the design of infographics and text highlights. Future-oriented stories were also told in various editorial formats, accompanied by black-and-white photography and a bold typeface.
参与人士
Client:
Clariant International AG, Muttenz, Switzerland
Design:
MUTABOR Design GmbH, Hamburg, Germany
Project Team:
MUTABOR:
Sven Ritterhoff (Creative Direction)
Martin Skoeries (Concept)
Lara Resch (Design)
Dominic Meißner (Client Service Management)
Bernd Kasemir (Consulting),
Sustainserv GmbH
Arne Büdts (Head of Design),
Kammann Rossi GmbH
Martin Sagmüller (Web Design),
Nexxar GmbH