Hufax Arts / FJCU — Create, design and imagine.

Fa-Hsiang Hu is an associate professor at the Department of Applied Arts at Fu Jen Catholic University (FJCU), director of the Taiwan Graphic Design Association, director of the Taiwan Poster Design Association and executive creative director of Hufax Arts. His works have been recognised by the Taiwan Visual Design Award, by publications and numerous awards from leading design organisations worldwide, including the D&AD Awards, London International Awards, Red Dot Award, New York Type Directors Club, Communication Arts Award of Excellence, Graphis Awards, the Golden Pin Design Award, Hong Kong Designers Association Global Design Awards and International Design Awards. His posters and books were also selected for international biennales, e.g. in Warsaw, Slovakia, Bolivia, Macau, etc.

Interview with Fa-Hsiang Hu

Red Dot: What makes your work unique?
Fa-Hsiang Hu: Just like many other designers, I need to do a lot of readings in the areas of professional expertise and try to learn different techniques. Yet, I love even more to read non-design related books and also enjoy watching all kinds of movies, dramas and exhibitions because I believe that we work to serve all kinds of people and professions. Therefore, I need to be inspired by diversity.

What intention do you pursue with your award-winning work?
Form and content have always been the two things I care most about when it comes to design. And these two things happen to be the core values of design. Of course, Eastern cultures have always been the elements that we designers in Asia can master the best. Therefore, I hope to continue to carry forward this part of the content, add some Western visual language to it and let people in other regions understand my design works.

Was your award-winning work inspired by current social issues?
In the past two or three years, the world has been suffering from the threat of COVID-19, as well as the impact of wars and poor economic conditions in some regions. I believe that everyone wants everything in the world to return to its former glory. Therefore, I hope to bring more hope and beautiful imagination to brands and consumers through design works.

Which target group would you like to address with your award-winning work?
Even people who are currently facing difficulties, but still have expectations for life and hope for the creation of life value, are the target group of my works.

Please describe the concept of creativity against the background of your award-winning work.
The background of my award-winning work is: life is like flowers. “The crucial 96 hours” is equivalent to four days and four nights. This process of rescue and recovery is a matter of every second, as if we were running in a tunnel and saw a sunbeam and a beautiful flower at the exit at the far end. The artistic conception full of Zen means that every life is like a flower that has not yet been comprehended, and we hope that life will bloom again and again like a flower.