Lazarev.agency — We turn start-up ideas into profitable ventures that last.

Lazarev.agency is a team of UX strategists, UI/UX, product and motion designers, as well as business analysts working closely to build user experiences for early-stage start-ups and well-known companies. With seven years of experience, the team knows the ropes in product design. Eager to present brands in their best light, it combines human empathy and intelligent data to design far-reaching products, primarily working with Web3, SaaS, and FinTech niches. Each project is started from in-depth research and led through roadmap planning to the release and the product updates in the future.

Lazarev.agency in an Interview with Red Dot

Red Dot: Why did you become a designer?
Lazarev.agency: Our design career started back in 2015 when our founder Kyrylo Lazariev decided to turn his passion for digital products into a one-stop Kyiv-based product design agency.

What does design mean to you?
For us, design is about creating a user-friendly product through a data-driven approach and impeccable ideas.

What intention do you pursue with your award-winning work?
Our main intention these days is to make Ukrainian business widely presented in the world. We’re thrilled that our works resonated in the jury’s hearts and the audience. Because every victory of ours strengthens the voice of the Ukrainian community.

Was your award-winning work inspired by current social issues?
With no doubt, the UkrainianPower project was inspired by social issues. Not even inspired, but driven, as we didn’t have much choice. A full-scale invasion of Ukraine has shaken the once-thriving creative economy by 80 per cent. And Ukrainian creatives were left with no or little income. To help the creative community access the global market, we created UkrainianPower.

Please describe the concept of creativity against the background of your award-winning work.
To promote a piece of film equipment by NODO, we created an interactive landing page harnessing 3D product presentation, trendy gradients and straight lines that conveys a sense of innovation.