Team DDB

It was with this definition of successful communication that Alan Siegel founded his agency in 1969. Today, as part of the Omnicom Group and with offices in New York, Los Angeles, San Francisco, London, Dubai, Shanghai and Tokyo, the global agency Siegel+Gale is one of the most renowned branding agencies in the world. Over the decades and in all of its projects – from designing the iconic NBA logo to simplifying the US tax form 1040EZ to current design strategies for corporations, non-profit organisations and government institutions – the agency has remained true to its motto. The designers are still today convinced that “brands that embrace simplicity build deeper relationships with their customers and employees – and thus achieve better results.” 

Despite their wealth of experience, there are still exciting challenges for Siegel+Gale. One such challenge is developing new branding for a special client: “The US Army is a unique client – that would probably be the case for any agency. Aside from the camouflage uniforms and other obvious differentiators, there aren’t many other organisations that can boast more than a million employees and 248 years of tradition.” The result is a smart and nifty appearance that ensures an intuitive identification of the army members with the troops – and, of course, the same approach was applied here: simple is smart.

Red Dot about Team DDB

We believe in the power of simplicity.

Jason Miller