Ling Tung University
Brand Design
#White INDEX
The mission of this work is to awaken interest in the Taiwanese culture. The brand design centres on a range of well-known products which are all white in colour – be it tofu, rice, dried fish, newsprint or a scooter. For obvious reasons, the logo is inspired by the Chinese character “bai”, which means “white”. It has been transformed into a graphic symbol illustrating the dialogue between paper and design. A six-digit code, consisting of capital letters and numbers, is assigned to each entry in the index. Combined with clear pictograms, the brand adopts an easily recognisable, cohesive appearance.
Credits
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University:Ling Tung University, Taichung, Taiwan
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Supervising Professor:Yi-Jen Tu, Szu-Ming Sung
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Design:Yi-Tung Chen, Sin-Yeat Heng, Ssu-Yu Lin, Xin-Yi Sun, Tzu-Hao Kuo, You-Wei Liu, Ling Tung University
