The 555 Blue mobile phone was developed in collaboration with Facebook and optimised for the use of this social network. For instance, it associates telephone functions with the user’s own Facebook profile. The design combines geometric clarity with the tactile quality of tensed surfaces and stringent product graphics. Blue accents on a silver- coloured front panel emphasise important functions, such as the Facebook button and other hotkeys.
Statement by the Jury
The optimisation of this mobile phone for use with Facebook was implemented in a functional and, in terms of design, coherent way.
Credits
Manufacturer:
Vodafone Group Services GmbH, Germany
In-house design:
Vodafone Group Services GmbH, Daniel Schubert, Lieke Ypma, Germany
Design:
nr21 DESIGN GmbH (Niklas Galler, Felix Binder, Max Koriath, Rudi Moosmeier), Germany
