The label design features a minimalist olive tree graphic, with the trunk forming a "T", symbolising the family's involvement in oil production. A QR code using AR technology animates the label and transforms the tree into the fairy "Turinela", reinforcing the brand values and creating a mysterious flair.
Credits
Client:
OPG Turinela, Sveta Nedelja, Croatia
Design:
Bruketa&Zinic&Grey, Zagreb, Croatia
Project Team:
Bruketa&Zinic&Grey:
Andrea Knapic (Art Director/Designer)
Masa Ivanov (Client Service Director)
Toni Bursic (Illustrator)
Vesna Durasin (Production Manager)
Radovan Radicevic (Head of DTP/Pre-Press)
Anja Pecovnik (Video Production Manager)
Tvrtko Karacic (Video Animator)
Davor Bruketa (Creative Direction)