Food Packaging

Turinela Olive Oil

The label design features a minimalist olive tree graphic, with the trunk forming a "T", symbolising the family's involvement in oil production. A QR code using AR technology animates the label and transforms the tree into the fairy "Turinela", reinforcing the brand values and creating a mysterious flair.

Red Dot

Credits

Client:

OPG Turinela, Sveta Nedelja, Croatia
Design:

Bruketa&Zinic&Grey, Zagreb, Croatia
Project Team:

Bruketa&Zinic&Grey: Andrea Knapic (Art Director/Designer) Masa Ivanov (Client Service Director) Toni Bursic (Illustrator) Vesna Durasin (Production Manager) Radovan Radicevic (Head of DTP/Pre-Press) Anja Pecovnik (Video Production Manager) Tvrtko Karacic (Video Animator) Davor Bruketa (Creative Direction)

VR Pole: Jan Ruzic (AR Developer/Consulting)

Lucija Buzancic (Animation)

OPG Turinela: Marijo Volarevic (Vision Delivery Unit) Aurora Volarevic (OPG and Vision Owner)