Trade Show

The Social Kitchen 2012

The event The Social Kitchen 2012 re-evaluates the kitchen as no longer just a room where food is prepared, but as a social hub in everyday life. A custom designed 65 metre long kitchen was installed in the venue “The Cloud”. The linear experience allowed guests to move along a journey of food. At every step, guests interacted with designers who wore T-shirts with questions about their experience to prompt conversations about life around the product they designed. At the end, 126 questions were compiled into a publication and given to the guests.

Red Dot

Credits

Client:

Fisher & Paykel Appliances, Auckland
Design:

Alt Group, Auckland
creative direction:

Dean Poole, Mark Elmore
graphic design:

Dean Poole, Zoe Ikin, Janson Chau, Kate Cullinane, Ben Corban, Aaron Edwards, Fisher & Paykel Design Team
text:

Kate Cullinane, Janson Chau, Dean Poole
photography:

Toaki Okano, Garth Badger