The Squad Razor features sensors that record the shaving process, while its base measures environmental data. Patterns are recognised and interpreted in combination with an app and an AI-supported database. With the aid of user data collected by volunteers in real time, the shaving cartridges are upgraded on a continuous basis and shared with the Squad Razor community. The shaver’s clear black-and-white colour scheme is visually coordinated with its base and app.
Statement by the Jury
The concept behind this networked device successfully utilises new technologies to improve product quality. Consumers are involved in the process for a mutually beneficial result.
