
Client: BizkaiKOA, Bilbao, Spain
Statement by the Jury
The Samsung advertising campaign is special because it puts the company’s advanced knowledge to successful effect. It was the idea of technically translating the company slogan into the form of a Samsung SmartSuit that has helped the athletes to push their limits and significantly improve their performance, thanks to precision technology and therefore more effective training options. The sponsor thus stood out with more than just a logo.