Advertising Campaign

Keep on Walking

The promotional posters of the "Keep on walking" series use detailed illustrations to trace the history and development of the advertised copper fibre compression socks. The stories told through the illustrations are meant to entice buyers to create their own memories while wearing the socks.

Red Dot

Credits

Client:

JM-Jin Li International Co., Ltd., Taipei City, Taiwan
Design:

FJCU, New Taipei City, Taiwan hufax arts, Taipei City, Taiwan
Project Team:

hufax arts: Prof. Fa-Hsiang Hu (Creative Direction/Art Direction/Concept) Chin-Sheng Lee (Illustrator) Fei Hu (Graphic Design) Yun Liu (Copy Direction)

FJCU: Prof. Alain Hu (Graphic Design)

JM-Jin Li International Co., Ltd.: Li-Mei Lu (General Manager) Sheng Chan (Planning Manager)