CHEECI
Salzgitter AG
The realignment of Salzgitter AG, a steel and technology corporation that places the focus on the circular economy going forward, required a comprehensive brand relaunch. The triad of “People, Steel and Technology” is the group’s new corporate claim. The logo in the shape of a circle references both the theme of circularity and the triad: the orange triangle stands for the people, while the circular elements in blue-grey represent steel and technology. The new corporate design informs a consistent overall brand identity.
Credits
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Company:Salzgitter AG
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Founding Year:1998
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Lead Agency:PierraaGroup GmbH
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Number of Employees:24400
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Claim:People, steel and technology
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Client:Salzgitter AG, Salzgitter, Germany
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Design
