Infener
Salzgitter AG
The realignment of Salzgitter AG, a steel and technology corporation that places the focus on the circular economy going forward, required a comprehensive brand relaunch. The triad of “People, Steel and Technology” is the group’s new corporate claim. The logo in the shape of a circle references both the theme of circularity and the triad: the orange triangle stands for the people, while the circular elements in blue-grey represent steel and technology. The new corporate design informs a consistent overall brand identity.
Credits
-
Company:Salzgitter AG
-
Founding Year:1998
-
Lead Agency:PierraaGroup GmbH
-
Number of Employees:24400
-
Claim:People, steel and technology
-
Client:Salzgitter AG, Salzgitter, Germany
-
Design
Durch Starten des Videos erklären Sie sich damit einverstanden, dass Daten wie z.B. Ihre IP-Adresse an Vimeo übermittelt werden. vimeo.com/privacy
