Due to the careful reinterpretation of this watch classic, the new Rado Ceramica includes all the characteristic features of the original: a minimalist, geometric shape as well as the use of high-quality, high-tech ceramic. At the heart of the redesign is the case which is slightly larger and harmoniously curved at the edges where it connects with the strap. The velvety matt finish, as well as the eye-catching typography on the dial, creates a contemporary appearance.
Statement by the Jury
With its simple, distinctive shape, the Rado Ceramica is true both to its heritage as a wristwatch classic and to the standards of today.
Credits
Manufacturer:
Rado Watch Co. Ltd., Lengnau, Switzerland
In-house design:
Rado Design Team
Design:
Konstantin Grcic Industrial Design (Konstantin Grcic), Munich, Germany
