Direct Marketing

NIKKEI BLEND

As one of the leading financial newspapers in Japan, Nikkei launched a direct marketing campaign to face the challenge of stimulating people’s interest, especially that of young people, in the economy. The publishing house’s promotion focused on the fluctuations in the stock market and associated them with a taste experience. The NIKKEI BLEND branded coffee changed its taste according to the Nikkei Stock Average and literally gave people a taste of the economic situation. In addition, the different labels on the cups served as a stock market barometer, as well as directing them to the publisher’s website.

Red Dot

Credits

Client:

Nikkei Inc., Tokyo, Japan
Design:

Dentsu Inc., Tokyo, Japan
Project Team:

Kazuhiro Shimura (Creative Director) Yusuke Imai (Art Director) Ryo Seki (Planner) Junta Yoshikawa (Planner) Ryo Sasaki (Copywriter) Miki Kikuchi (Account Manager) Togo Fujii (Account Manager)