Digital Campaign

Money Dream – Pillows made of Unfit Banknotes

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The "Money Dream" campaign for Hana Bank intelligently combines a recycling project with client acquisition. A sustainable pillow filler was developed from unfit banknotes. Anyone who downloads the online banking app will receive a pillow "full of money" – for especially sweet dreams.

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Credits
  • Client:
    Hana Bank, Seoul, South Korea
  • Design:
    ACA, Seoul, South Korea the.WATERMELON, Seoul, South Korea
  • Project Team:
    the.WATERMELON: Chad Song (Head of Advertising) Sangwoo Cha (Head of Advertising) Hyungkyun Oh (Creative Direction) Soyul Lee (Art Direction) Jeongyeon Min (Copywriter) Euijeong Sohn (Consultant) Jiwon Kim (Consultant)

    SomedaySpring Production: Yunsung So (Film Direction) Jaewan Eom (Photography Direction)

    Bounce Creative: Wanmo Koo (Art Direction)

    ACA: Hyunjin Park (Product Design)

    Hana Bank: Junseok Park
Money Dream – Pillows made of Unfit Banknotes
Money Dream – Pillows made of Unfit Banknotes
Money Dream – Pillows made of Unfit Banknotes
Money Dream – Pillows made of Unfit Banknotes
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