The "Money Dream" campaign for Hana Bank intelligently combines a recycling project with client acquisition. A sustainable pillow filler was developed from unfit banknotes. Anyone who downloads the online banking app will receive a pillow "full of money" – for especially sweet dreams.
Credits
Client:
Hana Bank, Seoul, South Korea
Design:
ACA, Seoul, South Korea
the.WATERMELON, Seoul, South Korea
Project Team:
the.WATERMELON:
Chad Song (Head of Advertising)
Sangwoo Cha (Head of Advertising)
Hyungkyun Oh (Creative Direction)
Soyul Lee (Art Direction)
Jeongyeon Min (Copywriter)
Euijeong Sohn (Consultant)
Jiwon Kim (Consultant)
SomedaySpring Production:
Yunsung So (Film Direction)
Jaewan Eom (Photography Direction)