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Minna Bank
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Statement by the Jury
Positioning a new brand recognisably in a saturated market such as the banking sector is undoubtedly a major challenge. Minna Bank masters this with flying colours by boldly breaking with the image of traditional banks and consistently orienting its brand identity towards a young target group. The choice of an unconventional visual language in the form of fascinating illustrations plays a significant role in this. In interaction with the clearer design elements such as logo, typography and black-and-white contrasts that characterise the straightforward and honest appearance of the bank, these illustrations lend the brand identity a playful, non-conformist component that is a joy to experience and generates a high recognition value.
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Company:Minna Bank, Ltd.
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Founding Year:2019
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Lead Agency:Fjord Tokyo (Accenture Interactive) Tokyo, Japan
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Company Founder:Koji Yokota
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Number of Employees:150
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Claim:Create Valuable Connections to Everyone.
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Client:Minna Bank, Ltd., Fukuoka, Japan