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Client: Clair Inc., Seoul, South Korea
심사평
Positioning a new brand recognisably in a saturated market such as the banking sector is undoubtedly a major challenge. Minna Bank masters this with flying colours by boldly breaking with the image of traditional banks and consistently orienting its brand identity towards a young target group. The choice of an unconventional visual language in the form of fascinating illustrations plays a significant role in this. In interaction with the clearer design elements such as logo, typography and black-and-white contrasts that characterise the straightforward and honest appearance of the bank, these illustrations lend the brand identity a playful, non-conformist component that is a joy to experience and generates a high recognition value.