Print Campaign

McDonald’s Flight Map

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This advertising campaign was developed for the opening of Germany’s largest and most state-of-the-art McDonald’s restaurant at Frankfurt Airport. The challenge was to stand out from the mass of advertising at the airport and to blend the brand world of the fast-food chain with the airport world in a refreshingly relevant way. For the visual implementation, the design uses an instantly recognisable symbol from the airport world, the flight map. An eye-catching flight map was developed, in which the flight routes form the McDonald’s logo, while all flights have the same destination: the McDonald’s restaurant at Frankfurt Airport.

Red Dot

Credits
  • Client:
    McDonald’s Deutschland Inc., Munich
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • Design:
    thjnk ag, Hamburg
  • Creative Direction:
    Andreas Pauli, Benjamin Merkel, Helge Kniess, Jörg Hoffmann, Leo Burnett
  • Creative Direction:
    Armin Jochum, thjnk
  • Art Direction:
    Michael Fluhr, Leo Burnett

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