Social Campaign

How Far We’ve Come – A Women’s Football Game through Different Eras

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The young protagonist of this 60-second film, which highlights several key moments from 130 years of women’s football, is passionate about the game. The film was part of a social media campaign with which Hyundai celebrated and underlined its commitment to women’s football.

Red Dot

Credits
  • Client:
    Hyundai Motor Company, Seoul, South Korea
  • Design:
    Bonaparte Films GmbH, Berlin, Germany Jung von Matt AG, Hamburg, Germany
  • Project Team:
    Hyundai Motor Company: Sungwon Jee (Chief Marketing Officer/Head of Brand Marketing Division) Jumi Kim (Head of Brand Experience Sub-Division 1) Saemi Shin (Head of Brand Communication Team) Heejune Kim (Senior Manager of Brand Communication Team) Boyoung Joo (Manager of Brand Communication Team) Jiwon Lee (Manager of Brand Communication Team) Byunggook Kim (Manager of Brand Communication Team)
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
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