Social Campaign

How Far We’ve Come – A Women’s Football Game through Different Eras

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Der 60-Sekunden-Film begleitet eine junge Protagonistin, die begeistert Fußball spielt, durch einige Schlüsselmomente aus 130 Jahren Frauenfußball. Der Film war u. a. Teil einer Social-Media-Kampagne, mit der Hyundai sein Engagement im Frauenfußball unterstreicht und ihn zelebriert.

Red Dot

Credits
  • Client:
    Hyundai Motor Company, Seoul, South Korea
  • Design:
    Bonaparte Films GmbH, Berlin, Germany Jung von Matt AG, Hamburg, Germany
  • Project Team:
    Hyundai Motor Company: Sungwon Jee (Chief Marketing Officer/Head of Brand Marketing Division) Jumi Kim (Head of Brand Experience Sub-Division 1) Saemi Shin (Head of Brand Communication Team) Heejune Kim (Senior Manager of Brand Communication Team) Boyoung Joo (Manager of Brand Communication Team) Jiwon Lee (Manager of Brand Communication Team) Byunggook Kim (Manager of Brand Communication Team)
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
How Far We’ve Come – A Women’s Football Game through Different Eras
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