As the main sponsor of the Wacken Open Air heavy metal music festival, Krombacher was looking for a way to combine heavy metal with its commitment to species protection. The result: Growling Creatures, a metal band with the voices of endangered animals. The band debuted at the festival, and fans could buy shirts to support species conservation.
Credits
Client:
Krombacher, Kreuztal, Germany
Design:
Accenture Song Germany, Hamburg, Germany
Project Team:
Krombacher:
Peter Lemm (Head of Communications)
Sarah Klappert (Project Lead/Senior PR Manager)
Accenture Song Germany:
Sebastian Haus (Art Direction/Idea)
Maximilian Wort (Copywriter/Idea)
Thomas Knüwer (Managing Director Creation)
Steffen König (Executive Creative Director)
Florian Ludwig (Copywriter)
Katrin Becker (Account Director)
Stella Herbolzheimer (Junior Account Manager)
Janin Falk (Illustrator)
Falko Tilgner (Editor/Motion Designer)
Klaas Nocken (Audio Post-Producer)