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Growling Creatures

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As the main sponsor of the Wacken Open Air heavy metal music festival, Krombacher was looking for a way to combine heavy metal with its commitment to species protection. The result: Growling Creatures, a metal band with the voices of endangered animals. The band debuted at the festival, and fans could buy shirts to support species conservation.

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  • Client:
    Krombacher, Kreuztal, Germany
  • Design:
    Accenture Song Germany, Hamburg, Germany
  • Project Team:
    Krombacher: Peter Lemm (Head of Communications) Sarah Klappert (Project Lead/Senior PR Manager) Accenture Song Germany: Sebastian Haus (Art Direction/Idea) Maximilian Wort (Copywriter/Idea) Thomas Knüwer (Managing Director Creation) Steffen König (Executive Creative Director) Florian Ludwig (Copywriter) Katrin Becker (Account Director) Stella Herbolzheimer (Junior Account Manager) Janin Falk (Illustrator) Falko Tilgner (Editor/Motion Designer) Klaas Nocken (Audio Post-Producer)
Growling Creatures
Growling Creatures
Growling Creatures
Growling Creatures
Growling Creatures
Growling Creatures
Growling Creatures
Growling Creatures
Growling Creatures
Growling Creatures
Growling Creatures

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