Client: Samsung MENA, Dubai, United Arab Emirates
Grace of Waste
Statement by the Jury
The “Grace of Waste” campaign is convincing in several ways. Its honest design is expressed in the simple aesthetics also of all the lovingly crafted details as well as in the double reduction of waste, because the cloth is not only made from recycled material itself, it also avoids ending up as waste itself as it can be reused again and again. To encourage recipients to cherish sustainability in this manner rounds off this outstanding concept.
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Client:Peter Schmidt Group, Hamburg, Germany
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Design:Peter Schmidt Group, Munich, Germany
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Project Team:Norbert Möller (Executive Creative Director) Ulrich Aldinger (Creative Director) Sven Rieckmann (Creative Director)