beierarbeit
Poster Illustration
FI-Connect
The toggle function is a symbol of digital transformation. The distinctive sign, which always represents an either-or situation such as On / Off or Yes / No, is at the heart of this poster series for communicating news of the digital conference FI-Connect. Shown in various sizes, diverse colour combinations and arrangements, the toggle becomes the core design element in the illustrations. In conjunction with the iconic Sparkasse “S”, it symbolises innovation, trust and security. These are also the topics of the digital conference FI-Connect that the poster series is advertising.
Credits
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Client:Finanz Informatik, Frankfurt / Main, Germany
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Design:beierarbeit GmbH, Bielefeld, Germany
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Head of Advertising:Christoph Rutter, Finanz Informatik
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Head of Marketing:Andreas Honsel, Finanz Informatik
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Strategic Planning:Claudia Palermo, Finanz Informatik
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Creative Direction / Graphic Design:Christoph Beier, beierarbeit GmbH
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Production:Torsten Herrmann, TH3, Bielefeld, Germany
