SEMI
Brand Design
EASY PEASY
EASY PEASY is a beauty brand that specialises in stick-type cosmetics. The brand name conveys the products’ great ease of use and represents the key concept of the brand. Targeting millennials, the colourful brand design creates a youthful, cheerful and freedom-loving vibe. The word mark acquires a lively quality through playful variations of character length and height. The uppercase E and P in the heart-shaped signet reference to the brand name, while the arrangement of the letters resembles a smiling face, aimed at appealing to the target group emotionally.
Credits
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Client:Amorepacific, Seoul, South Korea
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Design:Amorepacific, Seoul, South Korea
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Project Team:Amorepacific: Ohkyung Lee (Designer) Hyejin Lee (Designer) Damee Hong (Designer) Hyuna Kwon (Visual Direction) Sangwoo Shin (Photographer) Juwon Oh (Technical Direction)
cfc: Charry Jeon (Creative Direction)
