EASY PEASY is a beauty brand that specialises in stick-type cosmetics. The brand name conveys the products’ great ease of use and represents the key concept of the brand. Targeting millennials, the colourful brand design creates a youthful, cheerful and freedom-loving vibe. The word mark acquires a lively quality through playful variations of character length and height. The uppercase E and P in the heart-shaped signet reference to the brand name, while the arrangement of the letters resembles a smiling face, aimed at appealing to the target group emotionally.
Credits
Client:
Amorepacific, Seoul, South Korea
Design:
Amorepacific, Seoul, South Korea
Project Team:
Amorepacific:
Ohkyung Lee (Designer)
Hyejin Lee (Designer)
Damee Hong (Designer)
Hyuna Kwon (Visual Direction)
Sangwoo Shin (Photographer)
Juwon Oh (Technical Direction)