Experiential Outdoor Campaign

City Skis: The World’s First Urban Ski Share

Lahti in Finland, a town known for both cross-country skiing and climate action, was named the European Green Capital 2021. In order to promote their work on saving Nordic winters, the city officials launched an urban ski-sharing programme, set up as an outdoor experience and an actual mobility service. Ski-sharing points constructed from sustainable local wood were stocked with second-hand skis in locations across town. The system was free of charge, based on trust that people would return the equipment after use.

Red Dot

Credits

Client:

Lahti – European Green Capital 2021, Lahti, Finland
Design:

TBWA\Helsinki, Helsinki, Finland
Project Team:

TBWA\Helsinki: Jenni Mällinen (Art Direction) Teemu Lappalainen (Art Direction) Mikko Pietilä (Creative Direction) Markus Nieminen (Creative Direction) Jyrki Poutanen (Creative Direction)

Saana Simander (Communications Specialist) Sara Pitzén (Communications Specialist) Tuomas Karvonen (Concept) Maria Kuorikoski (Concept)

Tommi Selander (Graphic Design) Ella Komulainen (Account Management) Maija Naumanen (Project Management)