beierarbeit
Billboard
Beethoven 2020
Ludwig van Beethoven is generally considered to have been unconventional. His avant-garde hairstyle is the central design element of the billboard by the Bielefeld Philharmonic Orchestra advertising a nine-part concert series to be held to commemorate his 250th birthday. The background is made up of the composer’s name, printed in capital letters in different colours and in narrow and wide formats. The outline of his hairstyle is suspended in front of the letters, directly at the centre of the billboard above the orchestra’s logo. Even without recognisable facial features, there is a direct visual link to the composer.
Credits
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Client:Bielefelder Philharmoniker, Bühnen und Orchester der Stadt Bielefeld, Bielefeld, Germany
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Design:beierarbeit GmbH, Bielefeld, Germany
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Project Team:Bühnen und Orchester der Stadt Bielefeld: Michael Heicks (Intendant) Alexander Kalajdzic (Musical Director) Martin Beyer (Managing Director) Jana Wörmann (Marketing Management)
beierarbeit: Christoph Beier (Creative Direction)
Benjamin Wolf (Design) Silke Nehring (Illustration)
