![](/fileadmin/_processed_/0/a/csm_03-01725-2023BC.0949950_CO_3a7d1a6d62.jpg)
Client: Christian Dior Couture, Paris, France
Statement by the Jury
ALI COLA stands out with a distinctive product, a refined communication campaign, a convincing corporate identity and a successful packaging design. Everything is part of a single outstanding idea that celebrates human diversity and equality. ALI COLA has emerged as a clear, entertaining and attention-grabbing statement for more tolerance.