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Client: CFP Brands Süßwarenhandels GmbH & Co. KG, Düsseldorf, Germany
Begründung der Jury
ALI COLA stands out with a distinctive product, a refined communication campaign, a convincing corporate identity and a successful packaging design. Everything is part of a single outstanding idea that celebrates human diversity and equality. ALI COLA has emerged as a clear, entertaining and attention-grabbing statement for more tolerance.