A Fusion of Water and Architecture

GROHE’s appearance at Milan Design Week was nothing less than the harmonious fusion of water and architecture. In sensual “Aquatecture” rooms in the inner courtyard of the Palazzo Reale, visitors were completely immersed in the brand world. The corporate credo “Salus Per Aquam” was reflected here, as was the in-house design team’s feel for how to appeal to new target groups through sensory experiences.

Red Dot about LIXIL GLOBAL DESIGN

The synergy between product and communication design is of central importance to us.

Carina Buhlert

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Awarded projects 2024

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GROHE SPA – Aquatecture

Die GROHE SPA-Installation im Innenhof des Palazzo Reale basiert auf dem Konzept der Aquatecture – der Verschmelzung von Wasser und Architektur – und zeigt Räume, die die Bedeutung und den Stellenwert von Wasser in der Architektur sowie die Vorteile für Gesundheit und Wohlbefinden, die diese Verbindung mit sich bringt, hervorheben.

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