Jung von Matt

With “The ad that should have been”, Jung von Matt awakens a legendary vision from its long slumber: with a perfect retro look, the campaign tells the story of the Pony Coupe concept car, which Hyundai had its former designer rebuild in 2023. An advert for a car that was never available and remains a futuristic dream to this day is transformed into a graphic journey back in time to the 1970s.

Red Dot about Jung von Matt

What began as a one-page advert quickly evolved into a deep dive into the golden age of automotive advertising. The aesthetic of retro car advertising, which is still popular today, was the creative hook.

Sarah Buggle, João Peixoto, Harvey Wilks