Qubstudio — Scaling data-driven businesses through creative design solutions

Over the course of 15 years, 80 experts have helped scale over 500 businesses. These impressive figures stand as testimony to the creative skills of Qubstudio. Based in Lviv in Ukraine, the team has developed a profile as a design agency specialising in UX, although it also holistically positions brands and companies. “Every design serves a specific business purpose – and our primary goal is to create one that does so successfully.” To allow this creativity to reach its full potential within the agency, its managing directors ensure there is a pleasant working atmosphere – in keeping with the maxim that “only happy people can make other people happy”.

Interview with Qubstudio

Red Dot: The corporate design for 44GROUP is very complex. When developing identities, do you think primarily of digital or analogue applications?
Qubstudio: In the case of 44GROUP, we concentrated on the client's requirement of using visual identity on physical objects, specifically furniture. Thus, our solution was to create sharp and bold graphics and typography. Still, it’s always crucial for us also to show how identity can work in digital. And this solution allowed us to enrich and scale the identity by adding some movement for digital usage.

How much flexibility do corporate designs need to have these days?
In today’s dynamic reality, brands communicate a lot. And you never know what you as a brand will need to say tomorrow. That’s why a brand’s corporate design needs a distinctive visual language, enabling it to be open to different contexts and realities but still preserving the brand’s uniqueness.