zero zero

zero zero is a multi-functional Taiwanese online platform. With its ambitious goal of changing recycling’s reputation of being a boring chore, the brand design needed to communicate convenience, friendliness and evoke interest. In order to strengthen the brand’s character, the design is founded on the four qualities “interesting”, “flexible”, “comprehensive” and “friendly”. In order to position zero zero as a new brand in the face of strong competition in the recycling industry, several solutions were used in the design applications identified: icons with similar elements and dynamics of the logo design show the spirit of recycling, namely recycle and reuse, and can be used as a brand for identification purposes.