YANG MING MT. LAB

Situated in the north of Taipei, Yangmingshan is a mountain range and urban national park where nature and culture come together. YANG MING MT. LAB is the park’s visitor centre and serves as a hub for recreation and the provision of information. By establishing a strong brand, the national park is to be made into an emblem of the city, and its full potential gradually unlocked. The silhouette of the Yangmingshan range, partially wreathed in mist, forms the visual identity of the Mountain Lab and acts as a reference to the mountain’s special qualities – rising air currents and sulphurous vapour that condense into clouds and fog, as well as grass-covered mountain slopes. The brand colours are black and white, with fluorescent green providing a contrasting colour and symbolising the emerald-green grass.