The Xiaohangkeng campsite brand was created as part of a non-profit project. A topographical typography and modern imagery were designed with the aim of inspiring young people to visit the campsite, thereby providing stronger links between the city and countryside.
크레딧
Client:
Xiaohongshu, Shanghai, China
Design:
Xiaohongshu, Shanghai, China
Project Team:
Xiaohongshu:
REDesign @ Xiaohongshu (Art Direction)
Mengchao Lu (Art Direction)
Chenjing Zhang (Art Direction)
Daqing Hu (Graphic Design)