Visual Identity

Xiaohangkeng

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The Xiaohangkeng campsite brand was created as part of a non-profit project. A topographical typography and modern imagery were designed with the aim of inspiring young people to visit the campsite, thereby providing stronger links between the city and countryside.

Red Dot: Best of the Best

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Client:

Xiaohongshu, Shanghai, China
Design:

Xiaohongshu, Shanghai, China
Project Team:

Xiaohongshu: REDesign @ Xiaohongshu (Art Direction) Mengchao Lu (Art Direction) Chenjing Zhang (Art Direction) Daqing Hu (Graphic Design)

xiaohongshu.com

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