VW Fair Stand IAA 2019 – Enter Vibrant Power

This trade-fair design for Volkswagen celebrated the company’s system change, new products, technologies and genuine world premieres at the IAA 2019 in Frankfurt, Germany. With the core topics of vibrant design and sustainability, the design language was based on clean and modular architecture systematics, as well as a bold use of light and colour. Vibrant walls with energetic gradients and colourful, animated skies created an emotional and inspiring space for experiencing the brand and the products. Framed by a white line above the vibrant space, the new logo “shined” – resembling the concept of light and clarity to convey the all-electric approach of Volkswagen.