Vorwerk’s motto for its financial report published on the 130th anniversary of the company is “Let’s celebrate”. With original texts and images the report of this global company illustrates how people around the world celebrate their joy of life. Thus, Vorwerk highlights its individuality and the degrees of freedom permitted in the family-owned company, as well as its international character. The design concept with its unusual illustrations, atmospheric photographs and humorous texts conveys friendliness as well as a keen sensitivity.
크레딧
Client:
Vorwerk & Co. KG, Wuppertal
Design:
OrangeLab, Düsseldorf
text:
Michael Weber, Alexandra Stolpe
creative direction:
Tina Peine, Thilo Redlinger, Wilfried Vollmary
project management:
Barbara Roithmeier
editorial copies:
Harald Breidenbach
illustration:
Martin Haake, Ben Tallon, Sebastian Iwohn
printing:
Jan Vetter, Dirk Gottschalk, Druckhaus Ley + Wiegandt GmbH + Co