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VO ÜS
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심사평
The VO ÜS soft drinks brand impresses with its clear positioning as a regional brand. This regional connection has been consistently imprinted in a charming and convincing manner across all areas of the brand identity – from the product itself to its name, the claim and the entire design appearance. Imbued with pride in the homeland of Vorarlberg, this lends the brand a strong and uncompromising charisma, which is further emphasised by its distinctive and clear look. In combination with the somewhat reduced, systematically structured brand design, the soft drinks have emerged with a homogeneous brand image that should get them a lot of customer attention on retail shelves.
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Company:VO ÜS Vorarlberger Limo Werk GmbH
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Founding Year:2019
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Lead Agency:zurgams Kommunikationsagentur GmbH Dornbirn, Austria
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Company Founder:Thomas Pachole, Kurt Michelini
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Number of Employees:3
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Claim:VO ÜS – Aus Vorarlberg. Nicht von irgendwo
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Red Dot Awards:2020
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