Brand Design Relaunch

UKRNAFTA

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UKRNAFTA is one of the largest chains of petrol stations in Ukraine. The company is the only one to produce and sell petroleum extracted in the country. Consequently, the new logo places the graphic symbol used for oil in cartography at the beginning of the word and figurative mark. Further style-forming elements of the new brand design system have their roots in industrial design, alluding to the production aspect of the company. The basic colours of the brand – black and white – were used as a foundation. The relaunch focuses on technological design rather than decorative elements.

Red Dot

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Client:

UKRNAFTA, Kyiv, Ukraine
Design:

FEDORIV, Kyiv, Ukraine
Brand Management:

Vlad Nozdrachev
Head of Design:

Vitaliy Parfilev
Art Direction:

Kostyantin Sen
Design Team:

Oleksandr Blagov, Ihor Babariko, Stepan Huz
Motion Graphic Design:

Yurii Khomovskyi
Architecture:

Taras Ostapenko
Strategy:

Denys Cherniavskyi
Copywriting:

Yevgen Malyukevych
Head of Marketing:

Oleksandr Zubrytskyi
Vice President of Downstream:

Felix Lunev

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