Thies Rätzke is a Hamburg-based photographer focusing mainly on portrait, editorial and corporate photography. His recently redesigned identity is based on a simple word mark and the combination of two key colours, a fresh yellow and a solid grey. With a little tweak on the letter “Ä”, as the most outstanding letter in his name, and the colour of the typography managed to rely on the term “photography” in a very subtle way. The visual identity is both discrete and eye-catching, convincingly reflecting the photographer’s work and his approach to it.
크레딧
Client:
Thies Rätzke Photography, Hamburg
Design:
Convoy Interactive, Hamburg
art direction:
Marc Antosch
graphic design:
Marc Antosch, Marijoy Majometano
photography:
Thies Rätzke
programming:
Ulf Spethmann (Front End), Konrad Abmeier, Kai Heusinger (Back End)