Packaging,Brand Design

Teatra

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The branding and packaging concept for the tea brand Teatra projects a young, hip and modern sensibility that differs from the traditional tea image. Its identity and typography were conceived as a modern reinterpretation of a stamp-like stencil on a wooden box that has been used to store tea in Europe in the past. The brand colour is defined as a calm and neutral ivory beige, with mint representing green tea and grey representing black tea. The logo design uses the teabag string as a graphic motif to strengthen the tea’s identity on the packaging, evoking the appearance of a modern gift.

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  • Client:
    SPC, Paris Croissant, Seoul, South Korea
  • Design:
    SPC Design Center, Seoul, South Korea
  • Creative Direction:
    Junnie Park
  • Art Direction:
    Yeahee Ahn
  • Packaging Design:
    Jaeyoon Jung, Jaeeun Chung
  • Structural Design:
    Taewoo Kim
  • Brand Identity Design:
    Neville Brody, London, United Kingdom
  • Visual Graphic Design:
    Together Design, London, United Kingdom
Teatra
Teatra

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