Stromer

The Swiss e-bike manufacturer Stromer, based in Bern, was founded in 2010. Using new technologies and Swiss engineering, the company develops speed-pedelecs with integrated design and connectivity, which are generally targeted at both people with an active lifestyle who appreciate high quality and good design, as well as in particular at commuters who want to avoid rush hour traffic. The Stromer Campus in Oberwangen near Bern unites all production areas under one roof – from research and development, construction, customer service and management to the flagship store itself. Measuring 4,400 sqm, the campus enables a quick exchange of ideas between all areas, making it the centre for in-house technology and a catalyst for innovation. The e-bikes themselves are marked by their clear design, which skilfully merges aesthetics and technology. The cockpit is tidy and clear. The on-board computer is integrated into the top tube. The frame silhouette projects a purist appearance thanks to the internal cable routing and integrated battery, while the motor sits almost invisibly in the rear axle. The brand identity features a design that is just as clear as the pedelecs themselves. The logo mark is made up of the brand name in capital letters, preceded by a plus sign and followed by a minus sign, as well as three rectangles placed below in light grey, dark grey and red, which are reminiscent of battery charge indicators. Depending on the application, the logo can be used set positively with black lettering on white or negatively inverted with white lettering on black. The black-and-white or light-versus-dark contrasts also define the rest of the brand’s visual appearance and are flanked by clear structures and grids, dramatically illuminated product images and a dynamic visual language full of atmosphere. The result is a brand identity that works across both analogue and digital media and the conciseness of which makes the brand easy to recognise and remember after a single contact. Both the brand products and the brand communication thus contribute to the claim “Drive the difference” by filling it with life. Ten years after its foundation, Stromer has become the leader in eight markets and is represented in another eleven.