Food Packaging

SO NUTS

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SO NUTS is an on-the-go snack launched with the support of two popular chocolate brands. The new product is staged in a contemporary style. Matching the brand’s positioning, the packaging displays a balanced ratio of chocolate and nuts. Appetising pictures emphasise the quality of the ingredients, while the wordplay in the brand name is highlighted through white spot colour. Warm colours help to convey a positive mood. By means of a clear hierarchy of information, product information is effectively combined with an incentive to buy.

Red Dot

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  • Client:
    Chocolats Camille Bloch S.A., Courtelary, Switzerland
  • Design:
    ARD Design Switzerland, Vevey, Switzerland
  • Project Team:
    Stève Pierrehumbert (Art Direction) Annick Baehler (Graphic Design) Esther Colin-Benz (Project Coordination)

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