The name of this liquor refers to a person or a thing that excels in a certain area. Therefore, the packaging design features illustrations of great Chinese philosophers such as Confucius and Mencius. Detailed depictions cover the bottle as a graceful pattern, conveying an impression of tradition and craftsmanship. The outer packaging showcases the bottle by allowing it to shine through the glass in a mysterious way. The transparent container resembles an ancient bamboo slip so that consumers can feel the charm of Eastern culture from the very first glance.
크레딧
Client:
Shenzhen Lingyun Creative Packaging Design Co., Ltd., Shenzhen, China
Design:
Shenzhen Lingyun Creative Packaging Design Co., Ltd., Shenzhen, China
Project Team:
Xiongbo Deng (Creative Direction)
Xing Liu (Illustration)
Hui Li (Illustration)