Packaging

Saturnbird Instant Coffee

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The handy packaging for Saturnbird Instant Coffee, an innovative brand which offers specialty coffee in powder form, is shaped like a mini takeaway cup. The small size is intended to appeal to consumers and to encourage them to imagine a wide range of scenarios in which they might enjoy the beverage on the move or at home. The different colours and numbers of the cups represent different flavours and product ranges. The brand has also launched a long-term recycling project which led to the return of more than one million mini cups at the end of the recent campaign.

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  • Client:
    Changsha Saturnbird Coffee Co., Ltd., Changsha, China
  • Design:
    Changsha Saturnbird Coffee Co., Ltd., Changsha, China
Saturnbird Instant Coffee

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