Packaging Illustration

Purr

This illustration series uses ten different cat types to decorate cat food packaging. A closer look reveals that each cat wears sunglasses, enhancing the brand recognition with a humorous detail. The cute style of the motifs reaches out to cat owners who love to cuddle with their pets. Soft colours, standing out against the black background of the packaging, present the product in a pleasant manner. In addition, the harmonious combination of a simple motif with a dense, ornamental pattern enhances the appeal of the packaging.

Red Dot

크레딧

University:

China University of Technology, Taipei City, Taiwan
Supervising Professor:

Cheng-Ta Lee Chien-Hsun Chen
Design:

Yibay Lin Xinyi Chou Houhsin Lee, Department of Visual Communication Design China University of Technology